I like the part where a half-formed idea starts to make sense. Someone arrives with a direction or a feeling, and the job is working out what's underneath it. What the thing is really asking for.

I started in-house, so I spent a lot of time doing exactly that before anything visual happened. That instinct stuck.

A brand that holds together at scale. A walkthrough that makes a feature finally make sense. An illustration that does actual work. I'd rather ask why something needs to exist than just solve what's in front of me. That's where the interesting stuff usually is.